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Название: Рекламный менеджмент Год выпуска: 2004 Автор: Раджив Батра, Джон Дж. Дэвид Аакер — профессор, специалист в области маркетинга, рекламы и брендинга. Родился в 1938 году в Фарго, Северная Дакота, США. Получил степень бакалавра в области менеджмента в школе менеджмента «MIT Sloan».Поступил в Стэнфордский университет, где он получил степень магистра в области David Aaker A., книга Brand Relevance. Making Competitors Irrelevant – аннотация, рейтинг, вся информация о книге на Альдебаране. Отзывы. Похожие книги. Видео. Переходите и читайте онлайн ADVERTISING MANAGEMENT BY BATRA MYERS AND AAKER PDF - Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A Перевод канд. экон. наук Старов С.А; канд экон. наук Волков Д.Д.; канд. пед. наук Загорский Л.Д. - М.: Издательский Дом Гребенникова, 2003 - 340с. Что такое сильный бренд. История бренда Saturn
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Marketing planning or the process of developing a marketing program requires a detailed understanding of the marketing framework including Consumer behavior; Market segmentation and Marketing research.
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